AC Milan opened a headquarters in Dubai to strengthen its connections with key partners in the Middle East and explore commercial opportunities in the region, the Italian football club announced on Monday.
The Gulf region has become increasingly significant in global football, with wealthy nations like the UAE and Qatar purchasing top-level clubs such as Paris St Germain in France and Manchester City in Britain.
Star players like Portugal forward Cristiano Ronaldo play in Saudi Arabia, and Qatar hosted the men’s World Cup last year.
AC Milan had previously revealed plans to open an office in the United Arab Emirates (UAE), citing 2.5 million fans in the Middle East area.
The UAE is home to AC Milan’s main partner, Emirates airline, which has been a sponsor since 2007 and has had its logo on the team’s shirts since 2010.
The opening marks a further step in the club’s development under the ownership of U.S. investment firm RedBird Capital Partners, which acquired the seven-time European Cup champions in a 1.2 billion euro ($1.28 billion) deal in 2022.
The “Rossoneri” are currently third in Italy’s Serie A standings with 23 points after drawing 2-2 at Lecce on Saturday. They last won the league title in 2022.