In 2022, the Indian sports industry saw a 49 percent increase in revenue, surpassing the INR 140 billion mark. This growth indicates the rising popularity of sports in India beyond just cricket. The Leaders Meet: India event in Bengaluru on November 29 and 30 will bring together global game changers to discuss the future of the sports industry, including FIFA’s Director of Strategy for Corporate Development and Digital, Ms. Charlotte Burr, and the Chief Commercial Officer of the Premier League, Mr. Will Brass.
FIFA’s focus is to expand and develop football globally, with the recent launch of FIFA Digital Skills as an educational program for professionals in the football community. The Premier League also boasts a massive global audience, with 4.7 billion annual TV viewers and 643 million homes worldwide tuning in. Additionally, Manchester United and Tottenham Hotspur are aiming to grow their fan bases and revenue through strategic marketing and engagement.
The event will also feature discussions on the potential for India as a football growth market, with speakers highlighting the importance of the Indian market and sharing insights on business strategies for football in India. Each session promises to offer a unique perspective on the future of sports and the potential for growth in the Indian market.